Longevity Lab: A new booking engine

Booking is where interest turns into a practical next step. For Longevity Lab, our work centered on a new booking engine.

One Important Part Of The Experience

A booking engine sits between a customer and the team delivering a service. The interface a customer sees is only one side of that exchange. Availability, scheduling and the way the business works also matter when deciding what a booking experience should do.

A Focused Build

The Longevity Lab project focused on this part of the customer journey. It is an example of a defined software need: a booking engine, rather than a broad collection of unrelated features.

Where do people hesitate between deciding they want your service and actually booking it? Walk through that step as a new customer, and ask the team handling appointments where the process creates extra work. Those two views are a useful place to begin.