Lumavista: For parents of children with visual impairments
Lumavista is a website resource for parents of newborns and young children with visual impairments. Founded by expert Rebecca Allswang, the project was created to give families a place to find practical information, curated resources, and direct support in one place.
Our role covered the brand, user experience, content strategy, build, and ongoing maintenance. That gave the work a clear goal: create a resource that is useful for parents, manageable for the team behind it, and easy to grow over time.
What The Site Needed To Do
A resource like Lumavista has to do more than publish articles. It needs to help people understand what to do next, surface relevant support quickly, and make it easier to navigate a large amount of information without overwhelming the visitor.
That shaped the structure of the site and the tools built into it. The content had to be organized around real questions parents would ask, while the experience had to support both discovery and ongoing updates.
What We Built
The project brought together content, design, and software in a single system. The site includes:
40+ articles
Over 300 in-person and online resources
An interactive diagnosis diagram
Complete content editing tools
A dashboard for traffic and search analytics
SEO optimization and tuning tools
Together, those pieces support both the public-facing experience and the internal work required to keep the resource current. The editing tools make it easier to maintain content. The dashboard helps the team understand what people are finding and where search traffic is coming from. The SEO tools help the site stay discoverable as the library of content grows.
Why This Project Matters To Us
We are especially proud of projects like this because part of our mission is to use AI to help people and organizations working toward meaningful goals. In practice, that means helping build resources that are not always available through standard off-the-shelf tools, and shaping systems around the needs of the people who will rely on them.
For Lumavista, that meant combining thoughtful content strategy with software that could support both families and the team maintaining the site. When a project is mission-driven, the work is not just about launching a website. It is about building something that can keep serving people well as the resource grows.
You can see the site at lumavista.org.
What Other Teams Can Take From This
If your organization is building a resource library, ask whether the site is helping people find a starting point, or simply storing information. A good next step is to map the questions your audience actually asks, identify the content that answers them, and look at the tools your team needs to keep that information useful over time.
Where could a more complete content system make your own mission easier to carry forward, not just easier to publish?